Marketing Drip Factor:
Drip Marketing is an essential communication/follow up process that sends, or “drips,” a pre-written group of messages to customers or prospects over a scheduled period of time. These messages often take the form of email marketing, although, other media can also be utilized. Drip marketing is unique from other database marketing in two ways; the timing of the messages follow a pre-determined course, and the messages are dripped in a series applicable to a specific behavior or status of the recipient.
This report explain why follow up is vital to increase sales, and how make the most of your follow up strategies.
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